Italy meets Denmark to bridge animation worlds
7 mar 2025On March 6, Maga's CEO, Massimo Carrier Ragazzi, took part in an exciting event hosted by the Italian Embassy in Copenhagen, represented by Ambassador Stefania Rosini. The gathering centered around exploring co-production opportunities between the Italian and Danish animation industries.
The event featured a roundtable to explore collaboration opportunities between Italian and Danish animation studios through co-production agreements. The goal was to assess the feasibility of creating a preferential channel for co-productions, helping to bridge funding gaps by leveraging resources and expertise from both nations.
The event saw notable attendees such as representatives from broadcasters like RAI Kids, the national Italian children's television, and DR (Danish Broadcasting Corporation).
We're looking forward to the exciting projects that could come out of this!
More info
Bright ideas! The new Keynesia ad is on air
28 gen 2025Maga Animation Studio just produced a CG animated commercial, “Luce 5.0”, for Keynesia, an eco-tech company based in Italy. The ad follows two factory workers turned eco-conscious entrepreneurs, using light to show the evolution of Italian industry from a dim past to a sustainable future with Keynesia's green solutions.
Our marvelous team took charge of the project from storyboard to final editing, covering every essential stage including the direction, animatic, character and environment design, modeling, rigging, animation, lighting and compositing. Keynesia's team completed the final edit, audio and video post-production, and motion graphics titles, while also being responsible for the concept and artistic direction.
The commercial is currently airing on national Italian TV channels, but you can also watch it on the Luce 5.0 website to see the incredible journey of the two workers come to life!
More info
On Your Tail: out now for PC!
16 dic 2024On Your Tail is officially available on PC today. Developed by the talented team at Memorable Games and published by Humble Games, the game is an open world narrative game that brilliantly blends detective work with life simulation elements.
Maga Animation for Games, the department of our studio specialized in supporting creators, publishers and developers in the video game industry, has been at the heart of this all-Italian project, contributing in character modeling, rigging, texturing, as well as gameplay animation, trailers and cut-scenes, to bring the vibrant world of Borgo Marina to life. This idyllic seaside village, inspired by Italy’s picturesque Cinque Terre, sets the stage for the charming adventures of Diana, our amateur detective with a curious spirit.
Don't wait any longer, embark on an unforgettable adventure with Diana in On Your Tail today!
More info
Gran Pavesi celebrated Italian video games
30 nov 2024Maga Animation for Games and Auge Communication have teamed up for a campaign for Italian food company Gran Pavesi, unveiled at Milan Games Week!
The ad features "game over" scenes from various Italian video games, set to Mozart's Lacrimosa. The final scene shows a gamer losing due to the irresistible snacks, highlighting the tagline "Good enough to die for."
This project wants to celebrate the creativity and talent of Italian developers. The campaign includes games like On Your Tail, The Darkest Tales, Letter Bunny, Soulstice, Sliding Hero, The Bloodline, and Monster Jam™ Showdown. Posters and flyers also feature Umbral Core and Extra Coin.
Check out the ad on Gran Pavesi's digital channels!
More info