Maga at MIA: talking game engines and new creative frontiers
13 ott 2025On October 9th Serena Tripepi, director of NORA's debut music video and technical director at our studio, joined a lively and forward-looking panel at MIA Market in Rome, titled “The new production pipeline: how game engines are reshaping animation's business”. The conversation explored how real-time tools and interactive storytelling are changing the way animation is created and produced, opening up new possibilities for cross-media projects and multiplatform IPs.
Serena was joined by Zoltán Bathó, producer and educator in R&D, real-time and virtual production, and Davide Tromba, CEO of Animoka. The panel was moderated by Cristian Jezdic, producer at beQ Entertainment, who guided the discussion through the intersections of animation and gaming, and the evolving skill sets needed in this new creative landscape.
It was a great opportunity to share Maga’s vision and connect with professionals who are pushing the boundaries of what animation can be.We’re happy to have been part of it, Rome gave us the perfect backdrop for inspiration.
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NORA at Milano Licensing Day
24 set 2025On September 18th, 2025, Maga Animation Studio officially presented NORA, the first-ever made in Italy virtual idol, to a live audience at Milano Licensing Day. The event marked the public unveiling of the IP, introduced by Serena Tripepi, project director, during a day dedicated to licensed properties, creative innovation, and industry networking.
NORA was revealed as a new kind of icon, designed to resonate with Gen Z and a wide spectrum of global audiences. Her presence at MLD 2025 drew attention for its originality and strong cross-media potential, blending music, animation and digital identity.
This memorable debut followed the release of NORA’s first single on September 12th, Beat of a Romance/Cha Cha Cha, now available on all major music streaming platforms. Thanks to collaborations with leading music distributors in Japan, Korea, China, France and beyond, NORA is already gaining international traction.
And this is just the beginning.
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NORA: Italy’s first virtual idol comes to life!
12 set 2025Meet NORA ノラ, the first Italian digital popstar with a real voice, created by Maga Animation Studio after two years of artistic and technical research.
Her debut video, “Beat of a Romance / Cha Cha Cha”, is more than a music release: it’s a handcrafted CG animation project. Every movement was animated with traditional key-frame techniques, working closely with dancers and choreographers: no generative AI, just pure creativity.
To build her world, we used Unreal Engine as a cinematic tool, creating immersive environments and dynamic lighting inspired by vaporwave aesthetics.
NORA is not just a character, but a creative statement about identity and the future of digital expression. This is only the beginning of a project designed to grow across platforms and formats.
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Maga Animation for Games joins the Italian Pavilion at Gamescom
27 ago 2025We were back at Gamescom this year! We joined the Italian Pavilion organized by the Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation, together with IIDEA, the trade association representing the video game industry in Italy.
From August 20 to 22 in Cologne (Germany), our CEO and creative director Max Carrier Ragazzi represented Maga in the business area of the event, one of the most prominent global gatherings for the video game industry. In this context, we attended as Maga Animation for Games, the division of our studio specialized in supporting creators, publishers and developers in the video game industry.
During the fair we had a valuable opportunity to showcase our latest work, connect with international professionals and engage with fellow Italian companies driving innovation in gaming.
We warmly thank IIDEA and ITA for their continued support and for promoting Italian creativity on such a prestigious international stage.
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