Bologna Game Farm: inside our creative process
23 dic 2025What happens behind the scenes of high‑impact video game cinematics? On December 17th, Massimo Gentili, Head of Studio and Game Production at Maga, took part in the 2025 edition of Bologna Game Farm, contributing to the event’s mentoring program.
During his talk, he guided the audience through the behind-the-scenes process of creating video game cinematics, illustrating each phase: from the initial analysis of the brief and the definition of a production schedule, to assembling the right team and managing every stage of development. Drawing from Maga Animation Studio’s extensive experience in the gaming world, his contribution offered an in-depth look at the creative and technical challenges behind cinematic production.
Bologna Game Farm is an acceleration program dedicated to supporting Italian video game studios in the development of innovative projects. The initiative fosters valuable connections among developers, mentors and institutions, while promoting emerging talent and enhancing the cultural significance of the gaming industry.
Watch the full talk and get inspired!
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Best Web-Series Award for Mr. Men Little Miss Mini Adventures
19 dic 2025Maga Animation Studio has been honored with the Best Web-Series Award at the New York Shorts Awards festival for Mr. Men Little Miss Mini Adventures, directed by Francesca Pietrobelli and Eleonora Di Nardo.
This series is a collection of short, colorful stories produced by our studio for Sanrio, inspired by the classic books written by Roger Hargreaves and continued by Adam Hargreaves. These timeless tales have entertained generations, and the series reimagines them in a fresh, digital-friendly format, bringing their humor and life lessons to today’s audience while staying true to the beloved characters.
A huge thank you to Sanrio for trusting us with this wonderful project and to the festival for recognizing our work among incredible indie talents worldwide.
Watch the full series on the official Mr. Men Little Miss YouTube channel and dive into these delightful mini animated gems!
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We brought Bradley the Badger to life for TGA reveal trailer!
12 dic 2025We’re proud to share a milestone that reflects our passion for storytelling and innovation: Maga Animation Studio handled the CG animation production for the reveal trailer of Bradley the Badger, the brand-new video game by Day 4 Night Studios, unveiled during The Game Awards 2025.
Our team worked on character animation for Bradley and secondary characters, layout, modeling of various elements, selected VFX and both cinematic and in-game animations. Every movement was designed to convey curiosity, determination and humor, giving Bradley a distinctive personality and reinforcing the satirical tone of the concept.
Bradley the Badger is more than a game: it’s a wild, satirical love letter to the art of making games. Players explore unfinished worlds inspired by iconic titles using the Kit, a powerful tool that allows real-time asset modification, to transform exploration, puzzle-solving and combat into something systemic and unpredictable.
Collaborating with Day4Night Studios and with the creative vision of Davide Soliani and Cristian Cantamessa was an inspiring experience. Witnessing the trailer’s debut at The Game Awards live from Milan reminded us how gaming continues to evolve as a space for culture, innovation and shared emotion.
Wishlist Bradley the Badger on Steam and discover more about this unique adventure!
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The GoGoPig is back and it’s more Olympic than ever!
2 dic 2025As the world gets ready for Milano Cortina 2026, our animated series returns to YouTube with a fresh new look and a renewed mission: to celebrate the spirit of the Winter Olympics through laughter, movement and discovery.
GoGoPig and Mr. Cat are ready to take children on a whirlwind adventure across the snowy landscapes of winter sports. Each episode dives into a different Olympic discipline - from ski jumping to bobsled, ice hockey to figure skating - combining adrenaline and humor with a touch of magic. For the first time, the series will be available in Spanish, alongside Italian and English, making it accessible to even more kids around the world.
At Maga, we like to think of animation as a playground for ideas, especially when it involves snow, sports and a pig in motion. With The GoGoPig, we’re turning winter sports into a weekly adventure where kids can laugh, learn and get ready to live the Olympic spirit like true little champions.
A new episode will be released every week on the official YouTube channel.
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