Maga Animation Studio with Luca Gervasi at K-Marketing Forum
20 mar 2025We're back from the K-Marketing Forum, which took place on March 18 in Milan. The event, organized by BVA Doxa and MLD Entertainment, focused on family marketing and new generations.
In the morning session, Maga Animation Studio teamed up for a workshop with content creator Luca Gervasi, famous for his social media content featuring his cat Belen. The session, titled "Luca Gervasi, you and Belen: when social networks and quality animation create a powerful IP," looked at the growth of the "I'm Belen" animated series, created by Maga, and its digital marketing strategies. The workshop also featured Raffaella Calvino Prina (brand specialist) and Lucia Vismara (business development) from our studio.
In the workshop we showed how combining social media and top-notch animation can really engage and captivate different audiences.
We had a lot of fun sharing our insights and are looking forward to seeing what interesting projects will come out of it!
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"On Your Tail" now available on Nintendo Switch!
13 mar 2025We are excited to announce that On Your Tail is now available on Nintendo Switch! Following its successful release on PC, this captivating game, developed by the skilled team at Memorable Games and published by Humble Games, is now ready to charm Switch players.
On Your Tail is an open-world narrative game that masterfully combines detective work with life simulation elements. Maga Animation for Games, our studio's dedicated department for supporting creators, publishers, and developers in the video game industry, has played a pivotal role in this all-Italian project. Our contributions include character modeling, rigging, texturing, as well as gameplay animation, trailers, and cut-scenes, all of which bring the vibrant world of Borgo Marina to life.
Set in a picturesque seaside village inspired by Italy’s stunning Cinque Terre, the game follows the delightful adventures of Diana, an amateur detective with a curious spirit.
Don't miss out on this unforgettable journey. Start your adventure in On Your Tail on Nintendo Switch today!
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Italy meets Denmark to bridge animation worlds
7 mar 2025On March 6, Maga's CEO, Massimo Carrier Ragazzi, took part in an exciting event hosted by the Italian Embassy in Copenhagen, represented by Ambassador Stefania Rosini. The gathering centered around exploring co-production opportunities between the Italian and Danish animation industries.
The event featured a roundtable to explore collaboration opportunities between Italian and Danish animation studios through co-production agreements. The goal was to assess the feasibility of creating a preferential channel for co-productions, helping to bridge funding gaps by leveraging resources and expertise from both nations.
The event saw notable attendees such as representatives from broadcasters like RAI Kids, the national Italian children's television, and DR (Danish Broadcasting Corporation).
We're looking forward to the exciting projects that could come out of this!
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Bright ideas! The new Keynesia ad is on air
28 gen 2025Maga Animation Studio just produced a CG animated commercial, “Luce 5.0”, for Keynesia, an eco-tech company based in Italy. The ad follows two factory workers turned eco-conscious entrepreneurs, using light to show the evolution of Italian industry from a dim past to a sustainable future with Keynesia's green solutions.
Our marvelous team took charge of the project from storyboard to final editing, covering every essential stage including the direction, animatic, character and environment design, modeling, rigging, animation, lighting and compositing. Keynesia's team completed the final edit, audio and video post-production, and motion graphics titles, while also being responsible for the concept and artistic direction.
The commercial is currently airing on national Italian TV channels, but you can also watch it on the Luce 5.0 website to see the incredible journey of the two workers come to life!
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