"The important thing is not the destination, but the journey." For NORA ノラ, each stop along the way becomes a story worth telling. Last week, that story led to Rome.
On October 23, Maga Animation Studio took part in MIA 2026 - Mercato Internazionale Audiovisivo, Italy's premier audiovisual market, where CEO and creative director Massimo Carrier Ragazzi presented the talk “NORA V-IDOL Immersive Travel (Italian Chapter)” as part of the MIA XR programme.
NORA ノラ is the virtual idol at the heart of Maga Animation Studio's original transmedia project. Introduced as a young digital artist, she is a fully human-created character, developed by writers, musicians, designers and animators rather than generated by algorithms.
During the presentation, attendees discovered the vision behind NORA V-IDOL Immersive Travel (Italian Chapter), an immersive experience that invites audiences to explore some of Italy's most iconic locations alongside NORA ノラ. Blending music, travel and interactive gameplay, the project reimagines Italian musical influences through a contemporary lens, allowing participants to become active companions in NORA's journey while discovering the culture, stories and atmosphere of each destination.
One more city, one more story, and another step forward in NORA's journey. The next chapter is already waiting!
Ideas travel farther when people come together! From October 12 to 15, Max Carrier Ragazzi, CEO and executive producer of Maga Animation Studio, attended MIPCOM 2026 in Cannes, France, during a special year that marks the studio's 30th anniversary, joining professionals from across the international television and entertainment industry.
The event provided a valuable opportunity to reconnect with long-standing partners, meet new industry professionals and exchange ideas with creators, producers, distributors and decision-makers from around the world. As one of the industry's most important international gatherings, MIPCOM continues to be a unique space where new collaborations take shape and future projects begin.
For our studio, these occasions are about more than presenting projects. They are an opportunity to listen, learn and better understand the directions in which the global entertainment landscape is evolving.
In a world where stories cross borders more easily than ever, events like MIPCOM Cannes remain a valuable reminder of the power of meeting, sharing experiences and discovering new perspectives. Sometimes, the next chapter begins with a simple conversation.
Thirty years ago, a dream began. On September 23, 1996, Max Carrier Ragazzi founded Maga Animation Studio with a simple belief: great stories are made by talented people working together. Thirty years later, so much has changed. Technologies have evolved, creative boundaries have moved and new ways of telling stories have emerged. Along the way, we have explored animation, video games, music, advertising and original creations, always driven by the same curiosity and desire to discover what could come next.
But if there is one thing these thirty years have taught us, it is that a studio is not made by its projects alone. It is made by people.
Artists, technicians, storytellers, innovators, partners and friends have crossed paths at Maga, each bringing their own talent, ideas and imagination. Together, they have shaped what the studio is today and created the magic that continues to inspire what we will become tomorrow.
Today we celebrate all of them. We celebrate our past, our present and everything that is still waiting to be imagined.
Thank you to everyone who has been part of our first 30 years of magic. The best stories are still ahead!
From the first rendered frames of the 1990s to today's real-time worlds, technology never stands still! On September 11th we had the opportunity to look back at that journey and share it with the local creative community at the Unreal Engine Official Meetup - Turin Chapter.
Our CEO Max Carrier Ragazzi presented "Maga Animation Studio, 30 years of CG", a talk retracing the evolution of our studio's production pipeline over three decades, from the early days of computer graphics to GPU-based workflows and the growing integration of real-time technologies such as Unreal Engine. It was a pleasure to meet professionals, artists, students and fellow studios, exchange ideas and discuss where animation, technology and storytelling are heading next.
A special thank you to Daniele Barone and the Biunivoca team for the invitation and for organizing an excellent event that brought together so many members of the creative community. As we celebrate our 30th anniversary this month, moments like these remind us how much our industry has evolved and how exciting the future still looks!