NORA steps into the spotlight at VIEW Conference

On October 17th, we had the pleasure of presenting our talk at VIEW Conference in Turin, titled “NORA: the first Italian V-Idol and digital pop star”. It was a chance to share Maga’s creative and technical journey behind a project that’s been close to our hearts and represents a bold step into the future of digital storytelling.
NORA ノラ isn’t just a character, she’s a virtual artist, born from the fusion of animation, music and technology. As Italy’s first V-Idol, she embodies a new kind of pop star: one that lives in the digital space, connects with audiences through emotion and performance, and opens up new possibilities for how stories are told and experienced.
On stage were Serena Tripepi, director of NORA’s first music video, and Max Carrier Ragazzi, executive producer and showrunner. Together, they walked the audience through the process of creating NORA, from concept to execution, and reflected on the cultural and emotional layers that make her more than just a digital persona.
VIEW Conference was the perfect setting for this kind of exchange, bringing together artists, technologists and creatives from around the world. We’re grateful for the warm response and the curiosity around NORA and we’re excited to keep building her story.

Maga at MIA: talking game engines and new creative frontiers

NORA at Milano Licensing Day

On September 18th, 2025, Maga Animation Studio officially presented NORA, the first-ever made in Italy virtual idol, to a live audience at Milano Licensing Day. The event marked the public unveiling of the IP, introduced by Serena Tripepi, project director, during a day dedicated to licensed properties, creative innovation, and industry networking.
NORA was revealed as a new kind of icon, designed to resonate with Gen Z and a wide spectrum of global audiences. Her presence at MLD 2025 drew attention for its originality and strong cross-media potential, blending music, animation and digital identity.
This memorable debut followed the release of NORA’s first single on September 12th, Beat of a Romance/Cha Cha Cha, now available on all major music streaming platforms. Thanks to collaborations with leading music distributors in Japan, Korea, China, France and beyond, NORA is already gaining international traction.
And this is just the beginning.

NORA: Italy’s first virtual idol comes to life!

Meet NORA ノラ, the first Italian digital popstar with a real voice, created by Maga Animation Studio after two years of artistic and technical research.
Her debut video, “Beat of a Romance / Cha Cha Cha”, is more than a music release: it’s a handcrafted CG animation project. Every movement was animated with traditional key-frame techniques, working closely with dancers and choreographers: no generative AI, just pure creativity.
To build her world, we used Unreal Engine as a cinematic tool, creating immersive environments and dynamic lighting inspired by vaporwave aesthetics.
NORA is not just a character, but a creative statement about identity and the future of digital expression. This is only the beginning of a project designed to grow across platforms and formats.