The second subject of the campaign signed by Meloria and Maga Animation Studio!
Tenderly has always taken care of family in the first place, focusing on core values such as softness and wellness. “Be tender with everyone” endorses inclusivity, embracing diversities and valuing differences as identities. Bianca, Tenderly’s brand character, takes the lead in each of the three commercials: curious and amazed, she interacts with the natural world, where peculiarities, exceptions, distinctiveness stand for beauty and uniqueness that utterly fascinates her.
In this underwater adventure, Bianca meets a silent but very playful friend, which makes her dip surprisingly bouncy!