Real Life™ - Disney Global Magazines

Commercials, 2014


Maga took care of Disney's new magazine commercials by dealing with motion graphic and animation, and setting them up for the worldwide launch and advertising campaign.

Three girls are looking for the perfect guys. Do they actually exist? In the exclusive campus of the London International High School, all students have one thing in common: a Real Life profile. Amber, Alice and Andrea don't know each other but still, they have the same desire: to find a guy that is different from all others. The ideal guy. But the girls know that someone so amazing probably does not exist, unless you invent him: so they make up a Real Life dream boy profile. But their fantasy is about to come true.

Maga Animation Studio looked after the implementation of different commercials for the worldwide campaign. The Studio worked together with Disney Global Magazines division (Executive Production and Creative Direction) and TOOmuch Group (Milan) to build up and coordinate all the activities of motion graphics, CG elements, compositing and post-production, which will be useful for the creation of commercials and teasers for the different countries.


TAGS

2D2D digitalCommercialsMotion comicsmotion graphicsTv promo
MAIN CREDITS

Name
Real Life™
Format
30" x 4 subjects for different countries
Date
2014
Job type
Launch Promo, commercial
Directed by
Giovanna Raccah, Alberto Braga
Produced by
Disney Global Magazines

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  • Real Life™ - Disney Global Magazines
  • The protagonists

    Andrea


    She's hiding an incredible artistic talent...
    Andrea
  • The protagonists

    Amber


    The queen of the school
    Amber
  • The protagonists

    Alice


    Sweet and kind, she must find the courage to pull herself
    Alice
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