Tenderly shorts | commercials

Advertising, Commercials, 2017

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Tenderly Kilometrica

Tenderly Kilometrica

Tenderly Classica

Tenderly Classica



Bianca, a blue haired fairy brings us to her enchanted, plush, and cushy motherland...

A pocket-size, blue haired fairy called Bianca lives in a vegetable world where everything is soft, fluffly and tender. Similarly, her unique magic touch helps to make our human world comfy again. 

Maga animation worked to bring to life Bianca's original CG character. We built three new stories with Bianca in order to support Lucart group's communication and Tenderly's different toilet paper product lines.


TAGS

AdvertisingCGICommercials
MAIN CREDITS

Client
Lucart
Date
2017
Job type
CG animated commercial
Creative Agency
Mediacross Firenze
Chief Creative Officer, Executive Producer
Massimo Carrier Ragazzi
Production Manager
Sandra Pascuzzo
Directed by
Teresa Bandini
Head of CG
Lucio Silla
Modeling
Gianmarco Villa, Domenico Zenone Papetti
Look Dev, Lighting & Compositing
Michele Molluso
Sound Design
Demetrio Focarelli

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  • Tenderly shorts | commercials
  • Tenderly shorts | commercials

  • The protagonists

    Bianca

    “Tenderly's fairy
    Bianca

  • The protagonists

    Paper roll

    “Supersoft and magical
    Paper roll

  • The protagonists

    Cotton flower

    “The softest ever
    Cotton flower

Awards and mentions

THE AWARDS

Official selection
Spark Animation Film Festival 2017 - Vancouver (Canada)