Tenderly, Carezza di Latte

Commercials, 2017

Tenderly Kilometrica



Bianca, a blue haired fairy brings us to her enchanted, plush, and cushy motherland...

A pocket-size, blue haired fairy called Bianca lives in a vegetable world where everything is soft, fluffly and tender. Similarly, her unique magic touch helps to make our human world comfy again. One starry night, while Bianca is going to take a nice and milky bath, a bright idea suddenly crosses her mind...

Maga animation worked to bring to life Bianca's original CG character. We built different stories with Bianca in order to support Lucart group's communication and Tenderly's different toilet paper product lines.


TAGS

AdvertisingcgCGICharacter animationcharacter designCommercials
MAIN CREDITS

Client
Lucart Group S.p.A.
Date
2017
Job type
CG animated commercial
Creative Agency
Mediacross Firenze
Chief Creative Officer, Executive Producer
Massimo Carrier Ragazzi
Production Manager
Sandra Pascuzzo
Directed by
Teresa Bandini
Head of CG
Lucio Silla
Modeling
Gianmarco Villa, Suleyman Sacchi
Look Dev, Lighting & Compositing
Michele Molluso
Sound Design
Demetrio Focarelli

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  • Tenderly, Carezza di Latte
  • The protagonists

    Bianca


    A new bright idea crossed her mind!
    Bianca
  • The protagonists

    QMilk


    Tenderly's special ingredient
    QMilk
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