TIM, Disney+ campaign

Commercials, 2020


Hello Mickey and Mina! Two very special characters introduce us to the magical world of the newcomer Disney+ streaming platform, in the latest TIM VISION commercial

For the launch of the new streaming platform Disney+, Mina and Mickey Mouse join the new TIM VISION national communication campaign. Taking the idea from Luca Josi (Tim's Brand Strategy, Media and Multimedia Entertainment manager) and Armosia, Rome's creative agency and production company, the most famous characters will showcase this new magic world.

Mina sings to the notes of the magnificent evergreen "Dreams are desires", the most representative Disney classic's song, Cinderella. Maga animation studio once again had the chance to work with Mickey but also, thanks to the great art and pencil of Giorgio Cavazzano, we brought together with him the Italian pop music icon Mina to life as a cute Disney character duck. The studio took care of both her look and her animation. We love Disney!!!


TAGS

3DAdvertisingAnimationcgCharacter animationDisney CharactersDisney+Mickey MouseMickey90MinaTopolino
MAIN CREDITS

Client
TIM, Disney+
Creative Direction
Luca Josi
Date
2020
Job type
CG animated commercial
Creative Agency
Armosia Rome
Production Company
Armosia Rome
Executive Producer

Emanuele Cadeddu
Mina & Mickey Mouse CG Character Animation, lighting, rendering, compositing
Maga Animation Studio
Executive Producer, Chief Creative Officer
Max Carrier Ragazzi
Production Manager
Massimo Gentili
Mina Character design

Giorgio Cavazzano
Character Modeling supervising
Raffaella Calvino Prina (lead)
Teresa Bandini
Modeling & Texture
Giacomo Colivicchi, Alessia Garofalo
CG Character Animation
Giordania Raccah (animation director)
Head of CG
Lucio Silla
Look Dev, Lighting & Compositing
Michele Molluso
Post Production
Frame by Frame

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  • TIM, Disney+ campaign
  • TIM, Disney+ campaign
  • The protagonists

    Paper Mina


    Her voice is one of a kind
    Paper Mina
  • The protagonists

    Mickey


    He introduces the magic world of Disney+ to us
    Mickey
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