Esselunga Amici di Scuola

Commercials, 2016


Imagine a better school! J.W. Thompson and Maga Animation give life to a child's dream of a more technological school in Esselunga's "Amici di Scuola" campaign.

Amici di Scuola is an Esselunga initiative to sustain schools in their technology needs. To promote this project, J.W. Thompson's Creative Director and Maga Animation's team built a web & digital campaign by making a video for Amici di Scuola's website.

The initiative is presented by the first recipient of the campaign, a school child: he lets his immagination roam through the possibilities of a more modern, adventurous school. Live action, pixillation, and 2d digital animation tecniques were mixed to give a child appealing and naïve, fresh taste to the video.

 

 


TAGS

2D2D digitalAdvertisingCommercialshandspixillationstop motion
MAIN CREDITS

Client
Esselunga S.p.A.
Date
2016
Job type
Digital and web campaign
Creative Agency
J.W.Thompson
Produced and animated by
Maga Animation Studio
Executive & Creative Producer
Massimo Carrier Ragazzi
Production Manager
Sandra Pascuzzo
Art Direction
Gabriele Ciregia
Copywriting
Giulia Brugnoli
Storyboard & Art Direction
Canio Salandra
Compositing Supervisor
Gaia Carrier Ragazzi
2D Assets and Animation 
Alessia Garofalo, Teodolinda Cotti Gelati
Sound Design
Demetrio Focarelli

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