Action AID: giving a helping hand can turn you into a super mum!
Through The Embassy, an innovative adv agency based in Milan, Maga Animation brought to life a 60'' 2D animated commercial where a mum, seeing a poor village, sets her mind on doing something about it. In that moment, she gets her super powers! Together with another local mum, they both get down to work: sowing fields, building a well to pump out drinkable water and a school where kids from the village can attend... It looks like a miracle, but joining forces can go a long way, starting from distance adoption.
Maga Animation took care of every aspect of this traditional/paperless animated commercial, from characters to backgrounds, always keeping the same 2D organic approach for everything. Colors are bright and soothing in order to set an ethnic mood which will drive us thorughout the whole story, along with characters' appearances and the surrounding environment.