Bradley the Badger is an action-adventure concept by Day 4 Night Studios that celebrates the art of making games. It blends exploration, traversal and mind-bending freeform puzzles, all framed by a satirical narrative that turns the creative process into the ultimate adventure. The reveal trailer, presented at The Game Awards 2025, captures this idea with a mix of 3D animation and live-action sequences featuring Evan Peters.
Maga Animation Studio handled the animation production for the trailer, including character animation for Bradley and the secondary characters, layout design and both cinematic and in-game animations. Every movement was crafted to express curiosity, determination and humor, giving Bradley a distinctive personality and reinforcing the tone of the concept.