with the aim of developing new experimental and artistic techniques of animation for television and the cinema and with a commitment towards exporting its work to the international market for a real high quality “Made in Italy” product.

Maga concentrates on two separate fields: one of providing facilities and acting as a production company for animation projects for television, advertising and the cinema and one of experimentation and artistic research, with special attention dedicated to digital 3D animation but also using traditional 2D, cut-out and decoupage, flash and mixed techniques. The studio’s various styles are often combined in order to better sustain and support the specific stories dealt with.

In 1996, collaboration with the Disney Academy, the studio completed its first short-film experiment in 3D, The Room (2'), which was followed a year later by Hunny (8').

In 1998 Maga began collaborating with Disney Channel Italia on small projects, promos, animated opening sequences and post-production intervention. The studio grew in size and numerous idents and promos were developed, which were awarded international prizes.
In fact Maga and Disney Channel Italia won two Gold Promax Europe Awards, one “honorable mention” and various accolades at the American BDA/Promax.

Between 1999 and 2000 an audio department was created and the studio became independent in all the production phases, directly controlling the artistic and technical quality of every project it dealt with. At the same time as the projects for Disney Channel, in 2001 Maga Animation completed various new short-films: Rags was shown at Imagina 2002. In 2003 the studio’s experimentation on interstitial and serial formats began and the first series for Disney Channel Italia:The Experiments, was realized. It got into the final at the BDA of New York in 2004, along with a project by Aardman Animation, and it was dubbed into various languages. In 2004 the short-film Mr Mille won the “Pitch Me!” competition at Cartoons on the Bay As well as receiving other tributes at international festivals.

For the Aichi Expo in 2005 the 3D animation for the film event directed by the great master Bob Robert Wilson was realized. In 2006 the first series in 3D animation to be completely produced and realized in Italy was completed, directed by Bruno Bozzetto for Animation Band and RAI Fiction (I Cosi - 26 x 5'). In the same year The Olympig/Go!Go!PIG! winter session was completed. This was a TV series by Maga Animation which was acquired by Nickelodeon Italia and was selected at the festival of Annecy in 2006.

The studio’s productions have gradually become more and more complex and they are now viewed in Latin America, Asia and Australia. Maga Animation realizes television promos and ads in 2D and 3D for Disney characters and properties such as Stitch, American Dragon, Mickey Mouse, Goofy, Pluto, Winnie the Pooh and Donald Duck and more.

In 2005 the graphics package and the international Christmas campaign for The Incredibles of the Disney channel was created and the studio worked on the worldwide campaign of Chicken Little for Christmas 2006. From 2005 Maga produces and realizes different TV series such as Psicovip, directed by Bruno Bozzetto with the characters Minivip and Supervip, comes from the original director’s feature film, “Vip My superhero Brother” and Acqua in bocca with Rai fiction by the direction of the master Guido Manuli. Today the company proceed in new challenge, improve new styles, art and technology research also in stereoscopic 3D production. All the team work hard with the aim to create together with international partners a magic never seen before...

Essential Filmography
Hidden Pluto, Winnie the Pooh and 100 Acri’s Book, PSICOVIP™ by Bruno Bozzetto, Acqua in Bocca™/Water & Bubbles™ by Guido Manuli & Elena Mora, The Gogopig Winter/Soccer/Classic Sports™ by Massimo Carrier Ragazzi, The Experiments, Magic and Mistery, Ultima Spiaggia, I Cosi, The Room, Hunny, I Verdi Giorni, Cotoletta, Il Ghiaccio, Mr Mille, Agente Chiurlo, Treddy, Cauboi, Bla-Bla, In the evening at Koi Pond by Robert Bob Wilson.